About
I’ve led an innovative digital and technology solutions agency since 2018; working with a range of firms with a primary focus on business, technology and data strategy. By combining empathy-driven discovery processes with strong technical and business acumen; I have personally designed customised solutions to business problems and spearheaded new opportunities of value generation through gold-standard practises and market intelligence techniques
Work Experience
Axs Australia
2018 – Present
Partner, Lead Technical Consultant
Led an innovative business & technology consultancy, delivering digital or software based solutions to business problems. Supported 15+ firms & national brands, from initial discussion to project implementation & delivery, to expand their value proposition & leverage scaled solutions with cutting edge tools & technologies
As an innovative digital solutions agency, we have connected with and supported countless firms with business, digital and software/technology solutions across a range of industries like: personal health, allied health, live entertainment, tertiary education, video gaming, construction & town planning, wildlife conservation & zoos, hotels & tourism, and more.
I am responsible for all aspects of the client lifecycle, from initial client discussion and ongoing client handling, to solution design, implementation and delivery. I have worked with over 15 national brands, startups and SMEs to unpack and expand their value proposition and online competitiveness with new, cutting-edge and innovative technologies. Through leveraging digital tools, software, and data & market intelligence techniques, I’ve gained a breadth of experience in helping firms to uncover and action new areas of business opportunity and growth, and deliver meaningful and impactful digital experiences (both internal and customer-facing) that have a positive effect on ROI and overall revenue.
Lately, by leveraging AI-driven and large language model (LLM) tools like OpenAI’s GPT and accompanying APIs; I have been able to deliver even more value and innovative solutions to business problems, at much lower costs – with specialised due diligence steps to retain consistency and quality. With the permission of some of our clients, we actively engage in testing new implementations and uses of Generative AI in ways not yet widely adopted. This is, and continues to be, an active area of research for me.
Some of my past projects have included:
- Engineered robust database architecture and automated ETL pipelines, delivered real-time analytics dashboards to streamline and optimise SME operations
- Designed a comprehensive market intelligence dashboard leveraging 250M+ rows of data from 15 diverse sources, offering actionable insights for competitive market analysis
- Conducted in-depth sales analytics and data mining on global datasets, formulated hypothesis-driven strategies to amplify marketing ROI during the global launch of a major video game title
- Developed an GenAI-powered tool that automates the collection, categorisation, and allocation of customer reviews for hospitality management, including auto-generated actionable recommendations and a real-time analytics dashboard
Apple Robina
2015 – Present
Technical Specialist ➔ Technical Expert ➔ Genius
Highly effective at diagnosing & troubleshooting all technical issues (hardware + software), with a strong proficiency & passion for Apple platforms and the wider Apple ecosystem. Custom feedback consistently scores 90%+. Mentor to other team members with strong interpersonal savvy & ability to learn on the fly
Apple Support
Mar 2020 – Oct 2020
AppleCare At Home Advisor
During 2020 lockdown & cessation of retail store operations, I voluntarily supported the At-Home-Advisor Program to support the overwhelming demand for remote support. Overall customer satisfaction: 92%, compliance score: 96%.
Education
Bond University
2015 – 2018
Bachelor of Commerce (Big Data) (Management)
Awarded Collegiate Scholarship. Specialisations: Big Data, Management
Executive committee member of: ‘Bond Entrepreneurship Collective’ & ‘Big Data @ Bond’
Queensland Academy for Health Sciences
2012 – 2014
International Baccalaureate
Grade 12 School Captain. Presented the ‘Ideal Learner’ award
Certifications
Generative AI with LLMs
Amazon Web Services (AWS)
LLMs • Machine Learning • Generative AI
AI Foundations for Business
International Business Machines Corp (IBM)
Data Architecture • Data Science • AI
Python for Data Science, AI & Development
International Business Machines (IBM)
Data Analysis • Data Science • AI • Python
Bloomberg Market Concepts
Bloomberg
Bloomberg Terminal • Economics • Commodities
Skills
- Business Strategy
- Market Intelligence
- Data Analysis + ETL (R)
- GenAI
- Dashboards
- Project Mgt
- Client Handling
Past Projects
Australian Domestic Airport
Forecasted carpark utilisation, forecasted over-capacity timelines, analytics-based marketing advice (via targeting premium segments and regions, customer cohort analysis, etc) to address business operations concerns
National Australian University
Developed an interactive market intelligence dashboard from 15+ diverse data sources, data cleaning & modelling, and feature engineering to enhance competitiveness & ensure correct product market fit
Local Healthcare Provider
Designed & engineered an automated ETL client-lifecycle management software, interactive custom CRM platform & database suite used by all team in the firm with a real-time dashboard, to address client management issues
National Video Games Development Studio
Completed data mining & analytics of proprietary sales data, set a data-driven A/B hypothesis testing campaign to optimise growth and marketing ROI of upcoming release titles, and developed tracking tools to streamline ops
Client names have been omitted due to commercial confidentiality.
Additional Activities
Bond University Guest Lecturer
“Generative AI in Marketing Masterclass”
Created and taught a masterclass on the use of Generative AI in the marketing landscape as part of undergraduate, postgraduate and PhD course content streams. Included interactive live-demo of effective use of cutting-edge tools
PCYC Youth Management Team
Founding Member ➔ Mentor
Helped form the groups’ grounding principles and overarching vision to make lasting, positive change to under-represented or disadvantaged communities across the Gold Coast. Transitioned into a mentor role
Bond University & Gilmour Space
Australia’s Space Industry: The First Step (on-campus initiative)
Pioneered and delivered unique student learning experiences with on-campus exhibits, events, keynote talks from private space industry professionals & organised/managed the installation of 700kg space rocket hardware on-campus
Gold Coast Bulletin:
Channel 9 News:
Virgin Australia
Research + Analysis Report: Virgin Australia’s Rebranding Strategy
Recognised by Virgin Australia Executive Leadership Team (CEO & CCO) for research analysis report on Virgin Australia’s rebranding strategy. Invited to Virgin Australia HQ to meet Executive Team
